2/17/26

Do We Actually Care About Sustainability in Fashion? A Fashion Fiber Reality Check

Do we really care about making more sustainable fashion choices, or do we just want to think that we care? Or, do we just want others to think that we care? It seems like, even at a garment's highest price point, synthetic fiber composition is inevitable. What's more, sustainable fashion brands feel out of touch with GenZ consumers with plain styles and unimaginative marketing. So, what's a young consumer to do? Is polyester all that bad, and is high-quality clothing really a necessity?

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Making the Sage Pants Pattern by Vikisews | Alexander Wang Wool Denim